Suomen Komediateatteri is a Helsinki-based theatre known for its energetic revues, musicals, and comedic productions.
A long-term collaboration has enabled cohesive, campaign-driven visuals across multiple productions and channels. Each show brings its own tone and personality, allowing the marketing to shift and evolve throughout the season.
Advertising campaing
Advertising campaing
Multiple shows
I’ve had the pleasure of working with Suomen Komediateatteri for over a year, creating marketing materials for four very different productions—from revue shows to a musical and a play. Each project starts with the theatre’s image assets, which I then develop into a consistent visual world for the entire campaign.
Multiple channels
My role has been to design and produce a full suite of multi-channel materials: animated DOOH ads, digital banners, social content (both still and motion) and traditional print pieces. Every campaign has been tailored to its sales phase—more informative in the beginning, more call-to-action driven towards the end. Alongside the visuals, I’ve also helped shape the tone and messaging for each stage.
This broad, channel-specific approach has helped the theatre’s productions reach wide audiences and support strong ticket sales.
Campaign Workflow
A structured campaign flow made it easy to adapt materials across channels and update visuals quickly as each sales phase progressed.
4
Shows
60+
Pieces of content
15+
Channels
These campaigns have sharpened the theatre’s visual presence and kept each production recognisable from launch to final ticket push. The collaboration now provides a clear framework that streamlines future seasons.
Project details:
Client
Suomen komediateatteri
Agency
Vapa Media
My role
Visual & Content Designer