Lumo is one of Finland’s leading rental housing brands.
This project was all about shaping authentic everyday moments into social-friendly storytelling. Working with ready-shot footage gave me the freedom to focus purely on flow, emotion, and clarity.
Social Media video
Social Media video
Building the Narrative
I edited a series of social media videos for Lumo, showcasing the home and daily life of three roommates living in a Lumo rental apartment. The process began with reviewing all filmed material and identifying the strongest storylines, visuals, and interview moments. From this, I created three distinct concepts that highlighted key details of the apartment and captured honest reflections on shared living.
Crafting for Social Media
After shaping the structure and tone of each video, I added subtitles, pacing adjustments, and all the necessary graphic elements to make the content clear and engaging for social platforms. The goal was to create polished, publication-ready videos that felt modern, accessible, and aligned with Lumo’s visual identity—while still letting the personalities of the residents come through naturally.
The final videos offered a warm, authentic look into Lumo living, giving the brand relatable stories to share across their channels. The series also provided a flexible format that can be easily adapted for future residents and campaigns.
Project details:
Client
Lumo
Agency
Vapa Media
My role
Graphic Designer / Video editor