At Your Table is a Helsinki-based meal-prep service offering clients their own personal chef who plans, cooks, and cleans — inspired by New York’s private-chef culture.
The project focused on elevating an already promising service into a polished, professional online presence. With existing text and images in place, the goal was to refine the brand, create a fresh visual direction, and build a website that clearly communicates the service’s personality and value.
Brand Refresh & Website Design
Brand Refresh & Website Design
Clarifying the Look & Feel
My role began with refreshing the brand’s visual tone. I defined a new colour palette and typography to give the service a clean, modern, and approachable character that reflected the youthful chefs behind it. These choices laid the foundation for a more coherent and professional identity without creating a full rebrand.
Clear and Engaging Website
Using Webnode, I designed a new website that felt light, easy to read, and visually inviting. The layout was restructured for clarity: highlighting the chefs, showcasing dishes, and presenting the service in a way that felt straightforward and premium. In addition to visual design, I also contributed to the site’s structure and content flow, helping shape the overall user experience. I then extended the refreshed look into printed flyers that were distributed to households.
The refreshed identity and redesigned website gave At Your Table a more confident and professional presence — presenting the chefs’ personality, quality, and service model in a way that feels both modern and trustworthy.
Project details:
Client
At Your Table
My role
Graphic Designer